Human Hand Balancing Golden Stacked Coins On Wooden Seesaw

Episode 26: Price vs Cost

Sep 17, 2020

Is there value in paying more for a product or service?  Could focusing on the lowest price cost you more in the end?

Here are just a handful of the things that we'll discuss:

  • People’s buying priorities:  15% on price, 5% on branding, 80% on value
  • Remember the Yugo car?  Great price, poor quality
  • When seeking professional advice such as an Advisor, are the lowest fees always best?


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